homegating / tailgating

As Creative Manager, I led a design team through end-to-end product and packaging design for The Sports Vault. We adapted the notoriously strict guidelines of major leagues like the NFL and NHL for everything from custom electric guitars to premium tailgating gear.

It was a nitty-gritty masterclass in technical precision. I built manufacturing dielines, print-ready files for global suppliers, and realistic product mocks so our sales team could close major retail deals before items even existed.

From navigating league approvals to managing hands-on QC press checks, we pushed raw concepts into retail reality. It was a wild production ride, forever changing how I approach design systems and templating.