together at last
When Starbucks finally hit Skip, we didn’t just send a generic push notification and call it a day. Instead, we launched a nationwide campaign on International Day of Happiness, reframing coffee delivery from a sleepy routine into the ultimate way to spread joy.
As ACD steering Skip’s design direction, I got to play brand matchmaker. I collaborated with a brilliant team to bridge the gap between Starbucks’ premium, elevated ritual and Skip’s unapologetic energy. Under the banner, “Together at last," we fused two entirely different design universes into one seamless, joy-forward experience—a creative handshake that made Starbucks aficionados feel right at home on their preferred app.