skip to summer

My ACD partner and I spearheaded Skip Summer Savings—a massive, full-funnel campaign miraculously birthed in under two sleep-deprived months. The mission? Empower people to buy back their precious time, save serious cash, and actually enjoy the fleeting sunshine.

In collaboration with our Martech team, I co-led the strategy, visual direction, and designed an interactive dashboard gamifying the Summer Savings experience. Users tracked cumulative savings—boosted by up to 50% off partner deals—to unlock nine reward tiers, from Skip+ to Blue Jays™ perks. It crushed retention across every touchpoint, perfectly clearing the schedule for you, your rollerblades, and that glorious dad bod.