delivery night in Canada

Getting to the Stanley Cup® Playoffs is grueling, requiring decades of early mornings and an unruly beard. So, we made it easier. To own the hockey ordering occasion during the playoffs, we launched a full-funnel campaign featuring NHL legend “Jumbo Joe” Thornton, offering fans a shortcut to 1 of 50 chances to a Stanley Cup® Playoffs game.

While Marketing drove customers to the app, my team built the interactive post-order UX/UI experience. We turned passive order tracking into high-stakes entertainment, letting fans select a live game and get randomly assigned a single minute. If a goal was scored during their given minute, they won a $25 Skip voucher. It turns out, the best game-time decisions happen on the couch.