station takeover

To kick off Skip's shiny new Jon Hamm era, Skip did its first-ever station takeover at Toronto’s Yonge & Bloor hub. Having just established Skip's visual identity post-rebrand, I spearheaded the in-house creative for this beautiful, high-profile flex.

We transformed the chaotic station into a deeply empathetic tribute to the relentless Toronto grind. The creative leaned hard into the actual commuter struggle—clutching three bags, surviving brutal transfers, and having mathematically zero energy left to cook dinner.

Our message? We respect your hustle, Toronto, let Skip handle dinner. It turned a soul-crushing commute into pure brand love, establishing our dominance for the Toronto audience.