weird flex

I’ve had the absurdly good fortune of working with brands so big they probably have their own gravity fields. Early on, Direct Focus trusted me with Nike, while The Sports Vault had me navigating strict league guidelines for the NFL, NHL, MLB, and NBA. I mostly just tried not to break anything.

At Skip, I became a professional brand-whisperer, blending rigid identities for major co-branded campaigns. For giants like McDonald’s, Starbucks, Walmart, Loblaws, Nintendo, and partners like CIBC and WestJet, I took the opportunity to have fun with their brands and had the chance to pitch and sell some unique ideas. I’m just grateful they let me color outside their very expensive guidelines.