jon hands
SkipTheDishes went all-in on celebrity power with the first installment of the glorious Jon Hamm. It was premium, high-impact, and beautifully Canadian. To carry that star-powered momentum into our lower-funnel digital ads on a delightfully lean budget, my team had to get creative.
I built full-scale replica sets, and we dressed up exactly like the commercial's actors. The twist? Our hands did all the acting. I personally starred as Jon Hamm’s hand, mimicking his charismatic mannerisms alongside his butler, Brandon's stunt hand. We kept the premium illusion alive—delivering a clever, high-converting digital extension.