skip to the good part

Who doesn’t love food delivery?! But to turn SkipTheDishes into a full convenience platform, we did the unthinkable: we literally skipped the dishes, chopping the name in half to become Skip.

Reuniting with Jon Hamm, we leaned into his deadpan side-eye to highlight everyday frustrations like grueling restaurant waits and pharmacy runs. In collaboration with our Integrated Agency Partner, Courage, we modernizing Skip’s Canadian charm with bold, hilarious ads that reframed the app from a dinner utility into a lifestyle hack for reclaiming your sanity.

Anchored by the tagline, “Skip to the good part,” this multi-channel campaign drove massive awareness for Skip’s retail and grocery expansion, proving you can always bypass daily nonsense.